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The 2 Most Powerful Marketing Words In The World

Dale Carnegie wrote a best-seller called "How To Win Friends And Influence People." One of the nuggets of information he offered was to simply "give honest and sincere appreciation" to the people you are looking to influence.

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It doesn't matter whether your business is online of offline the words work the same. It's simply a matter of saying "thank you" consistently, personally and, above all, sincerely. These two words will work marketing magic because it will make your customers feel like you care.

So why do I believe that these two words are the most powerful marketing words in the world? It's pretty simple, first off a sincere thank you will promote referrals. If you provide a valuable product or service your customer will be satisfied. However, if you say "thank you" your customer will remember you. When they remember you for something they thought was special they will talk about you and there is nothing better than personal referrals for your business.

What are some ways that you can say thank you to your customers?

Direct Mail or E-mail

If you've never used direct mail and are considering it, start a thank-you correspondence program. If you've used direct mail or e-mail but haven't sent thank you letters or e-mails, start now.

The thank you letter or e-mail to your customers is targeted, personal and effective. It's guaranteed to receive a positive response.

Here is the psychology of the direct mail approach. Your customer goes to their mailbox and receives an envelope from you. Naturally they think that this must be something for them to review, to sign, or worse yet a bill. What a surprise when they read your thank you note! Suddenly they feel appreciated and important.

Write a thank you letter or e-mail every chance you get. However, there is one thing to remember, do NOT to send one with an invoice or other correspondence. Always send your thank you note separately.

What does a good thank you note or letter look like?

The thought behind a thank-you letter or e-mail may seem simple, but writing one can be tricky. Here are 9 tips for writing a winning thank-you letter or e-mail:

  1. Keep it short. Don't write a full fledged letter. A few lines of appreciation will do the trick.
  2. Be Sincere. This is an absolute. If your customer thinks for a moment that you are not sincere then you can cause great damage in your relationship.
  3. Begin the note or letter with thank you. Example: Dear Jeff: Thank you for . . .
  4. Be professional but also be as warm as possible. You are enhancing your relationship with this effort so be friendly and businesslike at the same time.
  5. Jog their memory of a positive aspect of the relationship.
  6. Always offer them support. Example: Jeff, If there is anything I can do . . .
  7. End your note or letter with thank you.
  8. Don't use the letter for anything other than to say thank you.

Saying "thank you" will help you to build a stronger relationship with your customer over time. Use these two powerful marketing words consistently and watch your repeat business and referrals grow.

If you have any thoughts about this article please feel free to use the comment form below.

Posted in Marketing and Advertising Post Date 07/02/2017


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