Quality or quantity lists in email marketing

When you think of email marketing, most people are of the impression that the larger their email list of subscribers, the more successful they are going to be with their email marketing. However this is not necessarily the case, as it is always better to have a list of qualified, quality subscribers and not a large quantity of subscribers who are not really interested in you or your product.

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Quite often the email addresses that are entered into forms on web pages and squeeze pages (a form of web page that solely prompts you to give your name and email address) are false, as people provide this information just to gain entrance to sites or to see what comes next. The people who are in this email list will not have any interest in whatever you have to sell. So sending them emails about your company or product proves to be worthless.

At the most, and if you are lucky, you may only find about 1% of them clicking to your site through the link you send in the emails. However, I believe that it is better to have a quality list of people where you are sure that anywhere between 20-80% of them will click to your site when you send them an email.

Factors affecting list quality

When you speak of list quality, you have to realize that this is a trait in email lists that is determined by various factors. This is why to maintain your list quality; you will have to follow an effective and proven strategy when you sell products that lead to subscribers subscribing to your list.

So if you have a product to sell, it is often more effective to send prospective clients two emails that have links which lead to high quality information, or perhaps some audio or some software before you actually send them an email that leads to the page that will be selling your products.

This is because the clients on your list who will be most responsive to your offers will be prepared to wait to see what comes next, and they will hopefully appreciate some quality, free information or audio as a thank you for signing up to your email list.

Of course, most autoresponder systems now allow you to monitor which emails are opened and which links within that email are clicked, so you can easily and effectively monitor your list to see how responsive it is.

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Posted in Marketing and Advertising Post Date 01/18/2017